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Amazon today announced the Fire TV Cube, a cube-shaped box that combines the power of three into one: a Fire TV, an Echo smart speaker, and a universal remote..

The Fire TV Cube can also control your smart home devices, so you can ask it to turn on your smart lightbulb, or show footage from your smart home camera. You can also get a live look in the Echo Look app or have the device take a six-second video so you can see yourself from every angle.

But instead of tucking away behind the TV, the Fire TV Cube-which is, indeed a cube-is created to sit out in the open, and has a far-field microphone array and speaker for hands-free Alexa voice commands.

'We believe voice makes it easier for customers to control their entertainment systems and watch the TV and movies they care about, ' said Marc Whitten, vice president of Fire TV in a statement. "And, it's just the beginning".

Experience true-to-life picture quality and sound with access to vivid 4K Ultra HD up to 60 fps, HDR, and the audio clarity of Dolby Atmos.

But that's not the only trick up the Fire TV Cube's sleeve; it incorporates four IR blasters (one in each side) to communicate with all of your A/V equipment. The set-top box starts shipping on June 21, but you can pre-order now.


The Fire TV Cube is Amazon's latest effort to position its devices, and the Alexa software, as an entertainment hub.

Advanced beam-forming technology combines the signals from the individual microphones to suppress noise, reverberation, content now playing, and competing speech. You can check out the full list of features for the Fire TV Cube below, then it's decision time.

Users can also pre-order the Fire TV Cube and Amazon Cloud Cam for $199.98, which is a $40 savings. We had been expecting the Amazon Fire TV Cube release date to coincide with Amazon Prime Day 2018, which is rumoured to be 11 July, and while that hasn't exactly worked out, the streamer will at least be on sale for one of the retailer's biggest sales days of the year.

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Similar to Amazon's existing Fire streaming sticks, the Cube supports popular video apps, such as Netflix and Hulu. It's a logical "next step" for Alexa, both for those that are new to the voice assistant and consumers that may already have an Echo in another part of their home. At that time, Amazon teased the Amazon Fire TV Cube with a holding page on its U.S. storefront which simply said: "What is Amazon Fire TV Cube?"

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