, Inc. (AMZN) Could Help Bring Foot Traffic Back To Sears

Amazon Sears tire installation

Sears pops after getting cozier with Amazon

Sears (SHLD) stock jumped after the discount retailer expanded its alliance with online retail behemoth (AMZN) to offer full-service tire installation.

The tire service will roll out to Sears Auto Centers in the United States over the next couple of weeks.

The move is the latest pragmatic concession by a large traditional retailer to the reality of Amazon's strength in retail now: last month Best Buy bby announced a deal to sell sell televisions that run on Amazon's new Fire TV operating system, while Kohl's kss has been testing handling returns for Amazon and selling its gadgets in its stores. 47 locations will first offer the service but the plans are to have it available on more than 400. On Wednesday, the companies announced an extension of their relationship to now include tire delivery and installations.

A Sears spokesman spoke to CNBC and gave details on the process.

The client then gives 3 appointment times which can be convenient for the installment.

Sears kicked off its partnership with Amazon last summer when it declared it would begin marketing Kenmore-branded appliances on Amazon, a few which are incorporated together with Amazon's Alexa system.

The spokesman said that there will be a standard installation fee paid to Sears.

The Hoffman Estates-based retailer made the announcement during its annual presentation to shareholders, where it emphasized technology, ranging from the partnership to developments in online shopping, as a way to reverse declining sales. The announcement sent shares soaring.

Afterward, in December, Sears said it'd begin attempting to sell merchandise out of the die hard new on Amazon, for example automobile batteries and tires that were now., Inc. shares were trading at $1,604.95 per share on Wednesday afternoon, up $12.56 (+0.79%).

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