Tim Cook cracks down on Facebook following the Cambridge Analytica data breach

Cook said Facebook's detailed personal information on its users should not exist in the first place

Cook said Facebook's detailed personal information on its users should not exist in the first place

Apple CEO Tim Cook took a serious jab Wednesday at fellow Silicon Valley bigwig Mark Zuckerberg and his company, Facebook, as large portions of the public and officials across the world are raking both over the coals.

"The truth is, we could make a ton of money if we monetized our customer - if our customer was our product", Cook said. "We've elected not to do that", he said. In an interview in the US, Cook also said that that he would never have been in a position in which Facebook CEO Mark Zuckerberg had landed himself.

"I'm personally not a big fan of regulation, because sometimes regulation can have unexpected consequences to it; however, I think this certain situation is so dire, and has become so large, that probably some well-crafted regulation is necessary", Cook said at the government-sponsored event, which he was a co-chair of this year. "However, I think we're beyond that here, and I do think that it's time for a set of people to think deeply about what can be done here". "And we don't subscribe to the view that you have to let everybody in that wants to or if you don't, you don't believe in free speech". "You are a jewel, and we care about the user experience, and we're not going to traffic in your personal life", Tim Cook said in Chicago's hall event. I think it's an invasion of privacy. "It's a civil liberty", he added. "I wouldn't be in this situation", Cook said. It all traces back to a personality quiz app that was installed by 300,000 Facebook users, and by granting the app permission to access contacts, it was able to amass a much wider collection of data. Since, Zuckerberg has been on an apology tour, and is expected to testify before Congress regarding the scandal.

Cook's interview is part of MSNBC's "Revolution" series, which will air on April 6 at 8 p.m. ET/PT.

The social network has been rocked in recent weeks following claims from whistleblower Christopher Wylie the data of 50m US-based Facebook users was collected without their knowledge by a third party app, which British consultancy firm Cambridge Analytica then used to create targeted adverts during the 2016 US Presidential election.

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