At the end of her broadcast Friday night, Fox News' Laura Ingraham announced she was taking what was described as a pre-planned vacation next week. Companies that have pulled their ads from the show include TripAdvisor, Expedia, Hulu and Johnson & Johnson. "David Hogg Rejected By Four Colleges To Which He Applied and whines about it". After Sean Hannity supported Alabama judge Roy Moore in his campaign for the US senate, five companies removed their ads, including Keurig.
Hogg elaborated on his disgust with Ingraham's apology before the segment ended, saying that she tried to promote her show in the same tweet that was supposed to apologize for the comments, something he said was "sickening".
A few moments before wheels up on Laura Ingraham's Easter vacation Saturday morning, she tweeted a preflight picture of a holiday-themed drawing made by one of her sons. However, Hogg did not accept and continued to apply pressure. It's time to love thy neighbor, not mudsling at children.
Ingraham apologized, but Hogg blasted it as an insincere "effort just to save your advertisers".
Hogg is a survivor of the 14 February mass shooting that killed 17 people at Marjory Stoneman Douglas High School in the Parkland suburb of Fort Lauderdale.
"We also believe Americans can disagree while still being agreeable, and that the free exchange of ideas within a community, in a peaceful manner, is the cornerstone of our democracy", the company said, according to The New York Times. "However, the decision of an adult to personally criticise a high school student who has lost his classmates in an unspeakable tragedy is not consistent with our values", said a spokesman for Wayfair, a home furnishings company. Those calls have been met with equally passionate responses by Trump supporters who say they are determined to use their buying power to stand with the president and his family.
He said the apology was "expected" after advertisers dropped out, but that it didn't mean much.
In November, Fox's Sean Hannity stoked controversy by supporting Alabama Senate candidate Roy Moore despite reports of Moore's sexual advances toward teenage girls. Hannity fans then launched a boycott of Keurig posting videos of themselves destroying their coffee makers on social media.
Sean Hannity is, of course, still on Fox, and as The Washington Post notes, successful boycotts are hard to pull off. A Fox News representative was not immediately available for comment.
The Ingraham Angle is one of the highest-rated cable news programs on television.