Jenner's comments don't specifically note the recent update to the app but the sentiment certainly resonated with those who have stepped away from the popular social media platform thanks to changes rolled out in recent months. In its response, the company said it is aware that people hate the new Snapchat redesign, and therefore, it would bring in some changes that should be acceptable to the users.
She then added: "still love you tho snap ... my first love".
Now Snapchat has responded, making clear that it recognises the anger but won't change. Further, it said that the Friends page is not only customizable, but would evolve into something smarter with time.
As off-putting as the redesign may be for those of us who have spent years using Snapchat, the company is doing everything in its power to make the app approachable for a wider audience. "This new foundation is just the beginning, and we will always listen closely to find new ways to make the service better for everyone", the company said. As of midday, shares were down more than 8 percent for the day, at times pushing below the company's $17 IPO price. Last year, Snap admitted that the platform is growing at a slow pace and many are finding it hard to use. Although many users joined groups on the platform opposing the new layout, Facebook did not change it back.
Snapchat is facing intense competition from Facebook's Instagram - especially for celebrity users - and Ms Jenner's attack comes at a time when investors are already anxious.
The response Snapchat's CEO Evan Spiegel delivered last week at the Goldman Sachs Internat and Technology Conference was that it would take time to adjust to new update but once you adjusted, it will be more interesting to use.