After launching its video-streaming service Prime Video in December past year and the (finicky) Prime Now quick delivery service in July, the internet giant today launched its Amazon Prime membership programme in the city-state - the first in Southeast Asia to enjoy the benefits (limited as they may be).
This is an interesting move by Amazon as they're clearly targeting some 600 million Singapore residents, but they still don't have their own Amazon country site.
Singapore Prime members are also entitled to unlimited free global shipping on orders above S$60 from Amazon US.
Mr Amos Tan, a Singapore Polytechnic senior lecturer in marketing and retail, said Amazon's removal of free shipping for non-members is a way of trying to lock in more customers.
The online retailer will offer Amazon Handmade products through its two-hour delivery service Prime Now, which normally carries household convenience items found in drugstores.
But take note, Amazon will also have similar delivery times for some of its Handmade items as many are listed as taking a number of days to create and so aren't available for fast delivery. Our attempts to order items from the Amazon US website itself didn't seem to include or display the benefits of our Amazon Prime Singapore membership.
The launch of this service here is due to the strong response and adoption of the Prime Now app in the past few months. While subscribers will get access to same day deliveries via Prime Now, it will only apply to some 5 million items from the worldwide selection, compared to over 50 million in the U.S., with free shipping if they spend S$60 ($45).
Now that they have made it accessible for Singaporeans, members get to watch shows on its award-winning Amazon Prime Originals like the highly-anticipated second season of The Grand Tour, which will premiere on 8 December.
Amazon on Tuesday stopped free shipping options to Singapore for qualifying items over S$168 were reported to be no longer applicable, media reported.
That said, Amazon may consider adding these services in the future.
However, he encouraged "anyone living in Singapore to leverage the Prime membership package developed specifically for Singapore" and noted that Prime membership is country-specific and not transferable, which means that those with US Prime memberships can not convert them to local ones.