Name an unpopular streaming service that Jay-Z won't give up on.
JAY-Z has been going all-out with the videos for his Grammy-nominated 4:44 album, but the visual for "Family Feud" released Friday (Dec. 29) is his most epic undertaking yet.
But that's not all: Jay Z also opens up in a really transparent verse about his infidelity and his marriage with Beyoncé-just like he did in "4:44," (that's also the title track for the record that "Family Feud" features on).
Blue Ivy was only shown for a moment as she walked down the aisle of the church while hand-in-hand with her father. At one point, the rapper sits in a confession booth, with his singer wife on the other side.
The song's lyrics are telling as well: "Yeah, I'll f*** up a good thing if you let me".
The video alternates between scenes of Jay-Z kissing a woman and him at church. Beyonce then comes in with a warning about how "nobody wins when the family feuds", and all we have to say is, we're so glad these two made up! "We all lose when the family feuds", he raps in the clip. "We started making music together".
"And both very, very uncomfortable, but the best place in the, you know, hurricane is like in the middle of it", he said. Strengthening the above theory is an interview Jay Z did with the New York Times in November, when he first went on record saying that he'd cheated. So, even with women, you gonna shut down emotionally, so you can't connect.