Now that the company can officially call themselves Steve Jobs, they're free to market and talk about it.
A Steve Jobs by any other name doesn't sound as sweet, but is perfectly legal.
Yes, as reported by the New York Daily News, the Italian fashion company Steve Jobs has won a lawsuit brought by Apple over their use of the name Steve Jobs, the late founder of Apple whom the company once pushed out and then brought back once they realized he was the only person in the building with any good ideas.
Vincenzo and Giacomo Barbato, two entrepreneurs from Naples, have been fighting the technology giant for years after registering the "Steve Jobs" trademark in 2012.
Shrugging aside Apple's concerns, courts ruled in favor of the Italian clothing firm, Steve Jobs in spite of the fact that Jobs happens to be the most iconic of Apple's CEO and creator of the iPhone.
Apple is known for being in court a lot. The company's logo is a large J with a bite taken out of the left side, in a not-so-subtle reference to the Apple logo you know and love. That is not all as there also is the leaf at the top of "J" just as it in with the Apple logo.
In 2012, the story goes, the pair noticed that Apple had never trademarked Jobs' name.
At the time the brothers were launching their own clothing and accessory company after spending years creating products for other brands.
The case not only covered the name but also the logo the brothers were using. We one day could end up having a smartphone with the Steve Jobs name.
The Italian Steve Jobs brand makes a variety of clothing such as jeans, t-shirts and more, with future plans to release electronics, which may involve smartphones, for example.