That's an increase of more than 15% over last year's numbers.
Amazon nabbed almost half of all Black Friday orders - between 45 and 50 percent, a new report from GBH Insights notes - making over a billion dollars within the 24-hour period last Friday. Moore said he's done some online shopping, but the allure of in-store-only deals drew him out from behind the computer.
As consumer Group Which? pointed out last week many of last year's so-called Black Friday deals were cheaper or available at the same price at other times of year.
The amount spent on United Kingdom online retail sites on Black Friday 2017 was up 11.7% to £1.39bn.
It was not even Black Friday yet and already Americans had spent over 1.5 billion dollars online by Thanksgiving evening a 16.8 % jump over the same period past year.
Experts are predicting that this Cyber Monday could be the biggest in its 12-year history.
According to online data specialist PCA Predict, UK online sales were up 3% between 11am and 5pm this Cyber Monday compared to previous year.
About 69 percent of Americans, or 164 million people, intend to shop at some point during the five-day period from Thanksgiving to Cyber Monday, according to a survey released by the NRF.
Looking ahead, eight of the 10 anticipated busiest shopping days still remain, including Super Saturday-the last Saturday before Christmas-which will fall on December 23 this year.
The day has become more about the experience of shopping, rather than the actual discounts, said David Bassuk, co-head of retail consulting at AlixPartners Llp.
Online's shopping growth is already an established trend, but IMRG says it works particularly well for sales. "I mean, sitting online is fine, but there's just something about starting the holiday season with Black Friday". That nearly certainly front-loaded some brick-and-mortar sales that may otherwise have occurred over the Thanksgiving weekend. Shoppers started lining up as early as 5:45 p.m. on Thanksgiving. Until the user centricity of some retail sites is addressed and improved, the desktop will still have a lead in terms of online buying.
Macy's CEO Jeff Gennette said customer counts are higher and business was better in the North and Northeast even with fewer promotions from a year ago.
"I don't find anything good anymore at Sears", said Charles, a nurse with four children.