Roku Streaming Stick+ has 4K HDR and a rather appealing price tag

Newly public Roku announces latest lineup of streaming devices

Hands on: Roku Streaming Stick+ review

The set-top boxes and dongles offer better performance, improved wireless reception and new convenience features, the company said in a news release. The benefit here is a faster and more stable streaming experience which translates to faster load times and less time buffering.

Still, for their ultra-low prices, the two have quite a few things going for them, like "five times more power than their predecessors" and, in the case of the Express+, both HDMI and composite A/V compatibility. The Roku Streaming Stick+ is priced at $69.99. Thre is also a new Roku Streaming Stick and a Rocku Streaming Stick+.

Last, but not least, the flagship Roku Ultra will soldier on with its 4K/HDR/60fps capabilities, wireless and wired network support, microSD slot and voice remote with an included headphone jack.

Voice Control: Roku TVs now feature voice controls to make it easy to switch inputs, tune to a local antenna broadcast channel, launch a streaming channel and more.

The most interesting member of the family is the all-new Streaming Stick+. The Streaming Stick supports up to 1080p resolution video streaming, while the new Streaming Stick+ can stream content in 4K HDR resolution up to 60 frames per second (fps).

Finally, the company is reducing the suggested retail price of its flagship Roku Ultra model to $100.

Roku's pricing and broadcast TV support place it downmarket from the Apple TV, but these devices' internals are likely not as fast, and none of them support Dolby Vision. Both offer a quad-core processor and 802.11 AC dual-band MIMO for wireless connectivity, and both now come with a voice-controlled remote that can power up compatible TVs and change the volume.

The new Roku OS 8 brings nifty new features.

Smart TVs from brands like TCL, Hisense, RCA and others that run Roku's Smart TV system have always been among CNET's favorites. Users can also search for antenna TV content via the Roku mobile app.

The Streaming Stick+ and Roku Ultra make the new Apple TV 4K look overpriced.

Then there is the mid-tier Express which costs $30, or $40 for the slightly higher end Express+.

New Roku devices are available for pre-order now and will ship on October 8.

OS 8, which will start rolling out to the streamers this month and to the Roku TV models next month, adds enhanced voice search, allowing search and launch and single sign-on for TV Everywhere channels, eliminating the need for repeated log-in when accessing services the user already subscribes to through AT&T, Cox, Dish and other providers. For those interested in the Streaming Stick+, that particular device will be exclusive sold at Walmart when the devices go on sale around October 8.

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