TBH, a mobile app that lets high school and college students compliment one another anonymously has been acquired by Facebook, the company announced Monday. Over the past nine weeks the program has been downloaded over 5 million times, and the daily number of active users exceeded 2.5 million.
The tbh app is available only in 13 U.S. states at the moment, including Alaska and Hawaii.
TBH, short for "to be honest", prompts users to answer polls about people they know, after they are forced to give the app access to their contacts.
Facebook Inc. has proven again and again that it is willing to lay down some major cash to keep teens from migrating to competitors, from its $1 billion acquisition of Instagram to its $19 billion acquisition of WhatsApp.
Although users can submit their own poll questions, TBH says it reviews those entries and accepts only submissions that are uplifting, not offensive, appropriate for people ages 13 and older, and that are amusing or interesting. "Going forward, your experience on tbh won't change and we'll continue to build the features you love-now with plenty more resources".
Facebook spokeswoman Vanessa Chan has said in a statement, "tbh and Facebook share a common goal - of building community and enabling people to share in ways that bring us closer together".
It's aimed to improve the mental health of teens, and the people behind it - Nikita Bier, Erik Hazzard, Kyle Zaragoza, and Nicolas Ducdodon - say that the next milestone for the internet age is "meeting people's emotional needs". This will bring more familiar environment for everyone so they can discuss things according to the requirements of its users and other employees of Facebook.