'Special event' at Apple set for September 12

Apple CEO Tim Cook is expected to unveil the new iPhone on Spetember 12

Apple confirms worst kept secret, new iPhone launch on September 12

Apple will hold this event at the Steve Jobs Theater which is located within the new Apple Park "Spaceship" campus in Cupertino, CA. Bezel-less displays have no place to "house" the home button and Apple's iPhone 8 will also ditch the physical home button.

Apple has already sent out invites for the launch of its next generation iPhones on September 12.

It was pretty clear from the very first speculations and rumors that this year's premium flagship iPhone model wouldn't follow the traditional naming method or moniker and be called the "7s". Instead of the expected sequential-assisted nomenclature of iPhone 7, iPhone 7s, iPhone 7s Plus and iPhone 8, we're apparently going to get iPhone 8, iPhone 8 Plus and iPhone Editon.

Flicking or swiping gestures could replace the home button function, enabling the handset face to appear nearly all-screen. Taking this all the way to Apple's bottom line, he sees 3 cents in earnings per share accretion in the first year, ballooning up to 32 cents per share in the second year if 70% of the buyers renew their subscriptions and start paying for them. This will supposedly assist Apple Watch models to perform many tasks with no iPhone in the range. Apple has offered this feature for many years but finally, it is coming to the iPhone.

The mobile operating system boasted new camera features, Siri digital assistant made smarter, and the potential for augmented reality applications. There are also reports that Apple could launch the new model as iPhone Edition, and this also makes sense at some level, but it turns out that iPhone X is the preferred choice even for the company. Deutsche Bank AG reaffirmed a "hold" rating and set a $130.00 target price on shares of Apple in a report on Tuesday, June 6th.

Huawei was the third-largest vendor, with an 11.3 percent market share.

China-based Oppo and Xiaomi rounded out the top five.

It is safe to say that the iPhone 8 is the most awaited announcement for the September 12 event and it is understandable for a number of reasons.

The biggest change is a new all-screen design, similar to that produced by Samsung for the Galaxy S8 and Note 8, and LG for the G6 and V30.

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