Dyson to build 'radically different' electric auto by 2020

Dyson 360 Eye

Is Dyson about to take on Tesla in an electric car war?

Dyson said the company had been working on the electric-car project for 2½ years and has 400 employees dedicated to it so far.

Britain in July announced plans to outlaw the sale of new diesel and petrol cars and vans from 2040 in a bid to tackle a pollution crisis. According to Dyson, there's already a considerable team - and budget - working on the problem.

The important thing here is that the auto won't be "aimed at the mass market", meaning that Tesla can possibly expect some competition, but don't expect Dyson's new car-if it ever gets built at all-to be the silver bullet for the rest of us.

An internal company message, posted online by Dyson, reveals it is creating the vehicle to "bring all our technologies together into a single product". Whatever your attitude towards Dyson until now, prepared to be surprised: the company is making an electric vehicle of its own which it plans to launch by 2020. In a statement, James Dyson said he's committed to investing £2 billion ($2.68 billion, directly converted) on the project. The U.K. government has given Dyson a £16 million grant to help it do battery research. "You'll have to wait and see, we're trying to be radical", he said. This is thought to include a designer from Elon Musk's Tesla team (as well as Ricardo Reyes, the company's communications executive) and Ian Minards, formerly a product development director at Aston Martin, hinting at the luxury quality that Dyson may be aspiring to. Hopefully, we'll get more information in the next year or two.

Aston Martin's former product development director Ian Minards made the same move in September previous year.

The entrepreneur finishes by quoting a statistic that almost 9,500 people die each year in London from long-term exposure to air pollution, and that's the motivation driving Dyson's development of its own EV.

The move comes after a government document referenced funding for Dyson to develop "a new battery electric vehicle at their headquarters in Malmesbury, Wiltshire" in March a year ago.

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