Apple has announced a brand new version of the Apple TV called Apple TV 4K that will let you play back 4K HDR video, which will provide significantly better video quality than current high-definition video. Netflix, Amazon Prime videos will also be introduced on Apple TV 4K soon.
The new Apple TV device will cost $179 and ships on September 22. The Apple TV 4K starts at $179 for 32 GB, and you can opt for a 64 GB model for a whopping $199. While you can get that model now, you'll have to wait until September 15 to order the 4K model and will ship on September 22. As the name suggests, the new Apple TV is now capable of playing movies and TV shows at 4K Ultra HD resolution.
Apple has redesigned the UI a bit with the new TV OS with a dedicated sports tab.
The Siri remote from the last Apple TV makes a return. This new operating system has improved the way in which downloading and updating applications works, making it much more user friendly. The Apple TV 4K comes with HDR or High Dynamic Range technology and high-resolution support of 4K Ultra HD. We expect it will also come to the older Apple TV. The Apple TV 4K also supports HDR10 and Dolby Vision, two HDR standards. Presumably, 4K video will start to show up in iTunes and on the Apple TV around the same time. It is good to see Apple working on its video offering since its been pretty bland lately.
"Apple TV goes beyond entertainment to help deliver on Apple's vision of the smart home".
Apple began its event with a tribute to Steve Jobs and Tim briefed about the all new Steve Jobs Theatre.
This year we got a single sign-on mode, plus (for US users) a global search tool to help you find any programme you want. Apple sold a mere 1 billion iPhones in 10 years but a new breakthrough is expected to generate more than 27 billion devices in just 3 years, creating a $1.7 trillion market.